What is Happening With Market Research Analysis in Economic Downturn?

When it comes to Market Research Analysis, you can’t afford to let the doom and gloom news of the current economic downturn get in your way. Your darn right there is a ton of bad news out there but if you look hard enough you will find the good stuff.

I just found out from my cousin he is 40% ahead of his target from last year in his maintenance business.

Why you might ask?

His clientelle is small to medium business‘ and they are referring other business to him as business owners are looking at our current economic situation differently. They can’t afford to waste money on things that don’t need to be repaired but they certainly don’t want obvious things falling apart. These things are what the client can see.

You walk into a business and you see things falling apart, needing repair, not clean etc you will not feel at ease with the business. If you don’t feel at ease then what you wonder – are you getting quality service and products? Read more


Web Site Analytics – Are You Getting Visitors From Prisons?

Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.

Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.

Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.

A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more