What Are The Elements of a Business Plan? Part 2

April 7, 2009 by Carl Tambeau
Filed under: 30 Day Challenge, Internet Business Plan, Online Coaching

Yesterday we reviewed the audience you should be keeping in mind when preparing your business plan.

Today we are going to give you a quick overview of what you need to cover in your internet business plan as a whole, we will refer to this as the business model. In any business reporting, too many times you may find yourself leaning to close to the side of analytics.

What is meant by this is even though we need to analyze a fair amount of data to create your internet business plan, you may over analyze the data which can actually distort the real meaning of the report. What you need to do is keep things simple, don’t create confusion or make things more difficult than they have to be.

Here is your internet business model in simple terms:

Your Core Business is the business which you have formed, for today’s example we are talking about the business which you have formed online – Your eCommerce Storefront and here is what that business does:

Sells a product or service which is of value to your prospective clients.

People need to see your site, therefore you need to get traffic to your site.

As People visit your site, you need to bribe them with free products in order to get their contact information. Building a list of valuable contacts is imperative to most online businesses long term success.

Through honest, reliable customer relations you need to sell to these contacts.

Once you sell your audience, you need to give them a reason to keep coming back so you can sell them more, or maybe a related product and/or service.

Once reading through the above process it sure sounds easy but that is the only issue with that plan – “It sounds easy”. Most people admit they have thought “How hard can that possibly be?” Many businesses have failed and continue to fail even knowing this very business model.

You see you may become so confident on the simplicity of this plan that your guard is down therefore you don’t put a plan together or you are not clear on the results you are looking to get from your online business. Sometimes you may be tempted to throw ideas out to the public and see what sticks, if anything.

On April 18, 2009 we will be coming up with a strategy that will prevent you from getting off track ever again, our strategy will keep you focused on your Internet Business Plan, giving you a tool to continuously track the progress of your site.

This will be a plan you can periodically review within minutes and compare the results to see the areas requiring improvement as well as the areas of success. Why not sign up to reserve your spot today – for you who sign up, you will receive a huge discount should you decide to review the IBP Strategy a bit closer. Please keep in mind we hate spam therefore your name and email address are protected against such acts.

Regards,

Carl Tambeau
Pro Marketing Resource