Do You know How to Write a Business Plan? Part 1 of 4

This is a very interesting subject for today’s infopreneurs as most people don’t realize the importance of a business plan in today’s fast paced business world, online or offline.

Why Do You Need to Know How To Write a Business Plan?

Helps you to keep focused on results

You need to know where to start

You Need to Know Where You Are Going

What Outcome Are You Looking For?

Use Your Plan For Periodic Reviews

The first thing you need to understand is “you”, just as we mentioned in the two reviews prior to this one – Take a look if you haven’t already.

When we coach our clients on How To Write a Business Plan, we always start with details such as:

1. What are Your Passions and Interests?
2. What Knowledge do you have in Your Subject?
3. How Committed are you to learning and building your online business?
4. What Time Sacrifices are you willing to make?
5. How Deep is Your Desire to Learning and Building Your Internet Business?
6. Where Do You See Yourself by the End Of 2009? 2010? 2011?

You need to be aware of who you are and what your interests are as this effects everything. Right now this may be a bit tough to wrap your head around but trust us when we say this can be everything in your business. Baby steps is the best way to go, as that avoids going back and repeating the same steps over again.

Sincerely,

Carl Tambeau
Founder of Pro Marketing Resource
Founder of Healing Music Emporium
Co-Founder of The Health Hub System

Do You Believe Your Internet Business Plan Could Fail?

Yesterday we talked about you answering questions about your passions,interests,desires. Before starting your Internet Business Plan it was recommended you do some soul searching to see what makes you tick.

How did you do with the exercise?

Did you learn some things about yourself?

Do you have a clear picture of what it is you are really looking for?

Since you have completed that part of what we will call the Pre-Plan work, now it is time to move on to understand what content you should be looking for.

Your passion and interests will greatly effective the niche you choose, you want to make sure there is actually a market out there for your particular niche. What you like is not necessarily going to relate to the Internet Audience’s interests. The only way your business will ever have a chance at success is dependent on who is looking for your product and/or services.

Your content is going to be dependent on what it is the Internet Community is looking for not what you think they are looking for. If you complete your research properly the data will confirm what it is your audience is interested in, again not what you think they are interested in.

There have been thousands of websites created on people assuming what someone else would be interested in. Some of the best looking sites out there have the worst sales results while an ugly site could be raking in thousands per month.

Not only is it important to research to find out what it is people are looking for on the internet but you need to believe in the statistics, take what the data is telling you and work with it. Do Not Ignore the Facts – This one piece of advice could save you months of work and lost revenue, which could be as high as thousands.

What keywords are people plugging into Google to find the answers to their problems?

As an example, if someone wants to know what HTML is they would type in “What is HTML” and the first thing they should see is a web definition for HTML. You will notice there are 74,300 other sites using this phrase as a keyword exact phrase to attract traffic.

Does this mean you have no chance at being successful using this keyword phrase?

Not necessarily, right now you know what your competition is, 74300 other sites using this keyword phrase but what you need to know to understand your chances for success using this keyword phrase is how many searches are being performed each month for this keyword phrase.

Using Micro Niche Finder, state of the art keyword research tool, as of this writing there was 4,400 searches completed on that actual keyword phrase in the past 30 days. According to Micro Niche this keyword phrase is definitely worth going after.

Compared to unique searches versus competition it should be a relatively lucrative keyword to go after and attract traffic with.

Once you have a decent list of keywords within your niche (2000-4000) you are ready to explore a bit further.

Who is your target market and what are they buying?

This is where things get a bit more in depth as you are looking for demographics of your audience and buying habits.

There is a really neat site called Quantcast, where you will find the demographics of your audience. What you need to do is record the top 20 websites in your niche – this should have been found in your Google searching during the research phase.

Type each name in to Quantcast and understand the results you are getting back – this is really not that difficult – take a look at the different descriptions and then record the details for each website. We found either an excel spreadsheet or an open office spreadsheet was best suited for this exercise.

Once you understand who your audience is search ask.com to find out the buying habits of your audience or Google analytics would be a great place to go as well. We offer courses on this type of action if you would like some help in this area – leave a comment or drop us a line if it would be something you would be interested in – Once we have interest from a minimum of 20 individuals we would start our next class in March 2009.

Your Internet Business Plan has a great base – so far you know your passions, interests and desires, now you also know more about your audience than 90% of most newbies starting an Internet Business today do.

Tomorrow we will review some more resources you need to know about in order to have a successful research project on your internet business plan. Click on the RSS Feed to continue to follow us throughout this project and quest to become successful online by learning from a company who knows.

Have You Completed Your Internet Business Plan?

If you haven’t completed or even started your Internet Business Plan we can help you here. Throughout the next week we will be reviewing the key components to Internet Marketing which are directly related to your business plan.

During the first few days we will be paying particular attention to “The Plan”.

The Plan starts with one thought. The thought starts with you. You started the thought because there is something in your life you want or need:

• Financial Freedom
• Time with Your Family
• Special Trips
• To be an independent professional
• A New Truck, Car or Van
• Everyday to be like a day at the Spa
• A New Wardrobe or maybe New Shoes (perhaps both)
• Basically whatever your heart desires which is morale and legal

The magic question is how can you get whatever your heart desires?

Even though this is a great question, the answer is far from being a one liner, there are so many variables to consider:

The first one is you:

1. What are Your Passions and Interests?
2. What Knowledge do you have in Your Subject?
3. How Committed are you to learning and building your online business?
4. What Time Sacrifices are you willing to make?
5. How Deep is Your Desire to Learning and Building Your Internet Business?
6. Where Do You See Yourself by the End Of 2009? 2010? 2011?

If you are new to the Internet Community then you will soon realize an online presence has nothing to do with location. It has everything to do with your content:

• The Niche You Choose
• The Content You Write
• How You Speak To Your Audience
• What Words Are Your Prospective Customers using to find information in your niche? (Keywords or Keyword phrases)
• Who is Your Target Market?
• What are they buying?

Before you go any further you need to answer all of the questions presented here. Yes there are a lot of questions to consider so lets start with the questions about you and then we will move into the questions related to content.

Before creating your Internet Business Plan you need to search your heart to understand what has moved you to your current desire to create an online presence. No amount of teaching or instructions will help you to be successful unless you are passionate about the product or service you are building you business on.

For today we will stop here and tomorrow lets review the questions on content.

 

Regards,

Carl Tambeau
Founder of Pro Marketing Resource
Founder of Healing Music Emporium

 

What Is The Real Purpose of Your Internet Business Plan? Part 9 of 9

We have arrived at the final page in our 9 part series.

Is there one particular purpose your Internet Business Plan serves?

Your Internet Business Plan is not about one thing, it is a plan with a series of carefully thought out steps.

Each step serves a purpose to an end result. You may have the most professional looking business plan, compared to everyone else in your group.

One very important factor will stand out in the end, irregardless of looks and fancy wording – and that is your Business Success.

The whole purpose of the Internet Business Plan is not so you can show off your graphics talents or writing skills (these are important), it is all about the success of your business.

How accurate was your research when analyzing related markets?

How well did you research:
your competition
your product or service
your start up costs

If you have done the best possible work on your plan, now you need to put it into action.

Setup weekly, monthly, quarterly review meetings so you can analyze your progress. During these reviews you need to determine an action plan:

Keep following the plan if everything is ok
Fine tune a few tasks to optimize results
Edit your plan to refocus as maybe something isn’t working

Whatever the action is, continue to follow your plan for the year. At the end of the year you will start your Internet Business Plan for the next year.

We hope you have a great day

This is Carl Tambeau
founder of pro marketing resource.com

Is it all about the Internet Business Plan? Part 7 of 9

Week 22: Jan 4-10, 2009

What did I learn this week?

This week I have learned you need either some or a lot of capital even to run an online business – you need to have money at your disposal to either fix or upgrade your equipment related to running an online business.

Creating an Internet Business Plan is critical to the success of your business every year – if you don’t do this you could be missing a critical ingredient in operating your business.

Connecting with people takes time, but this will be a critical part of your online business today and into the future. The days of leaving ads all around the net, hoping someone sees it and buys, are gone or we are close to closing that era.

What did you do as a result of what you learned this week?

As a result of this weeks events Read more

Did You Include Competitive Analysis in Your Internet Business Plan? Part 6 of 9

Now that you’ve decided to market your business on the Internet, you will need a competitive analysis included in your Internet Business Plan (IBP).

The Internet is a very competitive community, therefore knowing your competition is more important than ever.

It is important to understand what your competition is doing and what their traffic stats are.

How are they getting all that traffic?

What keywords are they using to attract attention?

Where is the traffic coming from?

There are tools available that will give you the stats on keywords, used by your competition. During your research this will give you an idea of what results to expect when marketing, using related keywords and keyword phrases.One service that offers such research information is Hexatrack.com – go here and sign up to a limited free account and review the videos to get a better understanding of how this service can help your business.

You need to identify the top 5-10 competitors in your niche and take a look at what they are using for keywords and keyword phrases.

1. When performing a search related to your niche – who are the top 5 websites?
2. What did you use for search criteria?

Read more

Why Complete a Financial Analysis of Your Internet Business? Part 5 of 9

You want an Internet Business to run successfully and bring you a ton of sales. Great!

For argument sake how about we assume you have your entire plan mapped out:

• Audience Analysis
• Marketing Strategy
• Product and Service Plan in place
• Idea of how your website will look

What are we missing?

How will you afford the initial costs?

It is very rare for you to be able to get credit for an online business without an Internet Business Plan and one that has a financial analysis included.

You might ask why?

First of all if you are asking why, you may want to consider reviewing your business again.

How will your business work without capital?

Where will the money come from initially to pay expenses – start up costs?

How much do you need to make to break even, to make a profit? Read more

What Is Your Internet Business Plan About? Part 2 of 9

It has been 15 years since my first business plan was created. Since then my clients have had benefit as a result of the experience I gained and the challenges I overcame during the entire process.

The basics of a business plan are close to the same every year. There are strategies that relate to specifics of the plan which change periodically, depending sometimes on the world financial markets and your local economy.

A regular business plan is no different than an Internet Business Plan (I.B.P) Change will take place regardless of your likes and dislikes in the matter so to be successful you had better be in a position where you can change with it.

In offline business change is happening much faster than ever before, this is a direct result of our technologies. Technology has become more sophisticated, so much so that it is tough to keep up – even the best of the best struggle for their place in spotlight of their chosen careers.

On the Internet change is rapid – what worked 3 months ago does not necessarily work in todays environment.

Do you know the demographics of your customer base? Read more

Do You Have An Internet Business Plan? Part 1 of 9

Every year you and millions of others might be thinking about New Years Resolutions.

What will be different in 2009?

What changes can we make to improve our personal and/or business lives?

What should we focus on in 2009?

This year Jan 1, 2009 I was pondering over these very questions just as you might have been. I personally don’t buy into New Years Resolutions as they are set for the wrong reasons in my opinion. New Years Resolutions rarely have any higher than a 1% success rate.

For a 99% success rate, you need to build on your previous years results and experiences.

You may be thinking:

• What results?
• What success did you have last year?
• What was the results of those success’s?
• How do I figure out the results?

You need to focus on your success from the previous years and analyze each event so you can understand how those success’s came to be. Once you understand, build on those events and attach some improvement goals to achieve in 2009 and beyond.

What about personal goals?

Do you understand the importance of how personal goals affect your business? Read more

What Are Your Plans With Your Internet Business in 2009?

Welcome to 2009!

May you have good fortunes and great health in 2009.

With 2008 now behind you – it is time to make sure your Business Plan is in place for 2009. Stick around and we can help you get things together to come up with a concrete plan for your Internet Business. Not only will it be something you will be proud of but if you need financing take it to your banker – they will be very impressed with your planning abilities.

Check back January 2 when we plan to start our 9 day series on creating your own Internet Business Plan and You Can Take That To The Bank! Here is a quick overview of what to expect:

1. Goals and objectives for 2009.
2. Who is watching you – lets look at analyzing your readers.
3. Get the word out – Create a Marketing Strategy that works.
4. You can’t run a business with no money – we will analyze your finances.
5. Develop Internet Visibility.
6. We will look at Competition and analysis data related to your competition.
7. What will your website be about – Describe your site.
8. What will you sell – What services will you offer.
9. Site development – lets get the staff together and get things up and running.

Once again Happy New Year and we will see you tomorrow.

Regards,

Carl Tambeau

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