Web Site Analytics – Are You Getting Visitors From Prisons?
Filed under: eCommerce, Internet Marketing, Marketing Tools, Web Site Analytics
Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.
Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.
Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.
A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
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