Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
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