Do You Believe Your Internet Business Plan Could Fail?
Filed under: Internet Business Plan, Online Coaching
Yesterday we talked about you answering questions about your passions,interests,desires. Before starting your Internet Business Plan it was recommended you do some soul searching to see what makes you tick.
How did you do with the exercise?
Did you learn some things about yourself?
Do you have a clear picture of what it is you are really looking for?
Since you have completed that part of what we will call the Pre-Plan work, now it is time to move on to understand what content you should be looking for.
Your passion and interests will greatly effective the niche you choose, you want to make sure there is actually a market out there for your particular niche. What you like is not necessarily going to relate to the Internet Audience’s interests. The only way your business will ever have a chance at success is dependent on who is looking for your product and/or services.
Your content is going to be dependent on what it is the Internet Community is looking for not what you think they are looking for. If you complete your research properly the data will confirm what it is your audience is interested in, again not what you think they are interested in.
There have been thousands of websites created on people assuming what someone else would be interested in. Some of the best looking sites out there have the worst sales results while an ugly site could be raking in thousands per month.
Not only is it important to research to find out what it is people are looking for on the internet but you need to believe in the statistics, take what the data is telling you and work with it. Do Not Ignore the Facts – This one piece of advice could save you months of work and lost revenue, which could be as high as thousands.
What keywords are people plugging into Google to find the answers to their problems?
As an example, if someone wants to know what HTML is they would type in “What is HTML” and the first thing they should see is a web definition for HTML. You will notice there are 74,300 other sites using this phrase as a keyword exact phrase to attract traffic.
Does this mean you have no chance at being successful using this keyword phrase?
Not necessarily, right now you know what your competition is, 74300 other sites using this keyword phrase but what you need to know to understand your chances for success using this keyword phrase is how many searches are being performed each month for this keyword phrase.
Using Micro Niche Finder, state of the art keyword research tool, as of this writing there was 4,400 searches completed on that actual keyword phrase in the past 30 days. According to Micro Niche this keyword phrase is definitely worth going after.
Compared to unique searches versus competition it should be a relatively lucrative keyword to go after and attract traffic with.
Once you have a decent list of keywords within your niche (2000-4000) you are ready to explore a bit further.
Who is your target market and what are they buying?
This is where things get a bit more in depth as you are looking for demographics of your audience and buying habits.
There is a really neat site called Quantcast, where you will find the demographics of your audience. What you need to do is record the top 20 websites in your niche – this should have been found in your Google searching during the research phase.
Type each name in to Quantcast and understand the results you are getting back – this is really not that difficult – take a look at the different descriptions and then record the details for each website. We found either an excel spreadsheet or an open office spreadsheet was best suited for this exercise.
Once you understand who your audience is search ask.com to find out the buying habits of your audience or Google analytics would be a great place to go as well. We offer courses on this type of action if you would like some help in this area – leave a comment or drop us a line if it would be something you would be interested in – Once we have interest from a minimum of 20 individuals we would start our next class in March 2009.
Your Internet Business Plan has a great base – so far you know your passions, interests and desires, now you also know more about your audience than 90% of most newbies starting an Internet Business today do.
Tomorrow we will review some more resources you need to know about in order to have a successful research project on your internet business plan. Click on the RSS Feed to continue to follow us throughout this project and quest to become successful online by learning from a company who knows.
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Web Site Analytics – Are You Getting Visitors From Prisons?
Filed under: eCommerce, Internet Marketing, Marketing Tools, Web Site Analytics
Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.
Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.
Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.
A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Web Site Analytics – Do You know Why You Could Be Out Of Business?
Filed under: Marketing Tools, The IM University Programs
Web Site Analytics is a key component to your online success. This is a subject that needs attention because you are the executive of your internet business. You are in charge of the succcessful outcome of your business and its web presence.
Understanding your web business deals with more than just knowing how many visitors you have each day. It is crucial to understand, at minimum, terminology, what to look for and to know how to analyze key data taken from log files.
Even if you are using analytics software solutions it is important you understand what the software is telling you. You may not see yourself as a web analytics guru at your online business, but if the only thing you decided to learn was key performance indicators (KPI) that knowledge alone would provide you with important data to make informed decisions.
You own your business, why do you need to know all this technical stuff? Read more
What does Google, Canadians, Face book.com, Politics and Britney Spears all have in common? Part 3 of 7
Image via CrunchBase, source unknown
Since 2001 Americans have been able to peek at their Google behavior patterns, showing what their top searches have been.
On Wednesday, December 10, 2008 Google released the most-popular Canuck search queries for the first 11 months of 2008. Canadians have always shared a passion for hockey, beavers and maple syrup but now Canadians have been united in their interests of Face book.com, Politics, Britney Spears and Google can prove it.
This is the first time Canadians have had a peak at their Google behavior, as well, Google released similar results for 35 other countries.
This is a good lesson on keyword and keyword phrases and a great addition in our 7 part series. Google will always show you the hot trends, help you to brainstorm on what is the most searched for terms and they have an arsenal of information on what the competition is doing in the niche you speak of.
Keywords and Keyword phrases is the stuff you are asking Google for – the phrase “Google It” means you are asking Google for information and based on your queries Google supplies you with that information. They go a bit further than this as anything you query on gets stored in a huge database. Read more
Do You Need Keywords That Bring You Sales? Part 2 of 7
Is this old news or what? That is all you hear about Keywords, Keyword Phrases, Long-Tail keywords, enough already!
Ah but can you survive without keywords and really who cares about keywords and keyword phrases Read more
Keyword Research Software – How do you know what to use?-Part 1 of 7
There are so many Keyword Research Software programs on the market today and all proclaim to be the answer to your Keyword Research Challenges. The success of your online business will be determined in the use of the proper keywords.
Some of you may ask – What are Keywords?
It is a great question – Keywords can Read more
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