Did You Include Competitive Analysis in Your Internet Business Plan? Part 6 of 9
Filed under: Internet Business Plan, Online Coaching
Now that you’ve decided to market your business on the Internet, you will need a competitive analysis included in your Internet Business Plan (IBP).
The Internet is a very competitive community, therefore knowing your competition is more important than ever.
It is important to understand what your competition is doing and what their traffic stats are.
How are they getting all that traffic?
What keywords are they using to attract attention?
Where is the traffic coming from?
There are tools available that will give you the stats on keywords, used by your competition. During your research this will give you an idea of what results to expect when marketing, using related keywords and keyword phrases.One service that offers such research information is Hexatrack.com – go here and sign up to a limited free account and review the videos to get a better understanding of how this service can help your business.
You need to identify the top 5-10 competitors in your niche and take a look at what they are using for keywords and keyword phrases.
- When performing a search related to your niche – who are the top 5 websites?
- What did you use for search criteria?
Business Ethics Training – How does this relate to Internet Marketing?
Filed under: 30 Day Challenge, Internet Marketing
Part 4 of 7
We believe in providing quality, honest, and relevant information to you, our readers.
Does this mean we are Internet Do-Gooders?
No – It is all about Business Ethics Training from our past corporate life. Treat people with respect, – do unto others as you would have them do unto you and so on.
For the past 20 years in off line business, business ethics have been instilled into my character. Through this process I was able to earn trust as well as respect, from my clients and peers.
As a result Read more
What does Google, Canadians, Face book.com, Politics and Britney Spears all have in common? Part 3 of 7
Image via CrunchBase, source unknown
Since 2001 Americans have been able to peek at their Google behavior patterns, showing what their top searches have been.
On Wednesday, December 10, 2008 Google released the most-popular Canuck search queries for the first 11 months of 2008. Canadians have always shared a passion for hockey, beavers and maple syrup but now Canadians have been united in their interests of Face book.com, Politics, Britney Spears and Google can prove it.
This is the first time Canadians have had a peak at their Google behavior, as well, Google released similar results for 35 other countries.
This is a good lesson on keyword and keyword phrases and a great addition in our 7 part series. Google will always show you the hot trends, help you to brainstorm on what is the most searched for terms and they have an arsenal of information on what the competition is doing in the niche you speak of.
Keywords and Keyword phrases is the stuff you are asking Google for – the phrase “Google It” means you are asking Google for information and based on your queries Google supplies you with that information. They go a bit further than this as anything you query on gets stored in a huge database. Read more
Do You Need Keywords That Bring You Sales? Part 2 of 7
Is this old news or what? That is all you hear about Keywords, Keyword Phrases, Long-Tail keywords, enough already!
Ah but can you survive without keywords and really who cares about keywords and keyword phrases Read more
Keyword Research Software – How do you know what to use?-Part 1 of 7
There are so many Keyword Research Software programs on the market today and all proclaim to be the answer to your Keyword Research Challenges. The success of your online business will be determined in the use of the proper keywords.
Some of you may ask – What are Keywords?
It is a great question – Keywords can Read more
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