What Are The Elements of A Business Plan?

April 6, 2009 by Carl Tambeau · Leave a Comment
Filed under: 30 Day Challenge, Internet Business Plan, Online Coaching

There are varying opinions on what a good business plan should contain and what can be left as assumption.

Personally speaking what your business plan contains is directly related to the purpose of creating the plan in the first place.

Your plan of action has to be geared to your audience but you don’t need several different business plans for one company. A good idea may be to to highlight certain data, depending on your audiences needs and the purpose of the presentation. As an example for your banker it is best to have a financial plan or financial forecast of a viable business, otherwise you have nothing to back up the businesses ability to repay any debts being obtained or being reviewed. This particular form would be known as Financial Statements.

If you are making a presentation in front of “would be investors”, as you are looking to raise capital for a large project, then you will need to give investors some comfort which states the benefits outweight the risk. Investors only care about getting their money back with a decent return therefore they would be best suited to be presented on a forecast of your business projections as far as upcoming projects and the benefits of projects and/or products – how much market share the business is getting with products and services, how strong is the management team and what are their values in building the business.

Hopefully you are understanding the point to this message, so whatever you do don’t let what your business plan should look like hold you up, create your general Business Plan and then depending on your audience’s needs add to or take away where and when necessary.

Remember your reputation is on the line therefore don’t attempt to BS or fluff up what is not really there, be honest and have documentation including relevant market research to back up your theories or stats.

Regards,

Carl Tambeau
Founder of Pro Marketing Resource