Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Web Site Analytics – Do You know Why You Could Be Out Of Business?
Filed under: Marketing Tools, The IM University Programs
Web Site Analytics is a key component to your online success. This is a subject that needs attention because you are the executive of your internet business. You are in charge of the succcessful outcome of your business and its web presence.
Understanding your web business deals with more than just knowing how many visitors you have each day. It is crucial to understand, at minimum, terminology, what to look for and to know how to analyze key data taken from log files.
Even if you are using analytics software solutions it is important you understand what the software is telling you. You may not see yourself as a web analytics guru at your online business, but if the only thing you decided to learn was key performance indicators (KPI) that knowledge alone would provide you with important data to make informed decisions.
You own your business, why do you need to know all this technical stuff? Read more
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