Social Media – The Good, The Bad, The Ugly – What Do You Know?
Filed under: Relationship Marketing, Social media
With regards to Social Media for your online business, we can show you the beauty and the beast scenario of this type of online marketing. As an example let’s take a look at Facebook as a media for Socializing on the internet.
Recently I started looking at social media as “The Good, The Bad and The Ugly” – you never know what connections are going to help, hurt or destroy your online business. Facebook is an online media that brings millions of users together being able to connect with each other at whatever level they choose.
Some users prefer to socialize only, with this community – keeping up to date on what their family and friends are doing is usually the goal with this group of people.
There is another group of users who prefer to use Facebook and other related media’s, as a way to connect to others who share similar interests. These entrepreneurs are looking to build a group of connections to share their business with, the goal is usually to build an online connection, hoping to increase sales.
As an example Facebook is an amazing community where you will meet all walks of life but what we never know are the results we are going to get. As with any action, business or personal, there are risks involved. These risks are not solely related to offline activity but online activity as well.
Whoever you let into your online circle of connections can improve your reputation through professional interaction as well they can hinder or harm your online reputation through deliberate or accidental sabotage.
How is this possible? Read more
Do you have online social networks as a resource?
Who do you socialize with online?
Do you have business contacts on the internet?
What resources do you have with your online business?
Do you believe you can be successful online by yourself?
Would you prefer to have a reliable and trustworthy network of contacts?
All these questions and yes there is a point for asking you for all of this information.
You see I do have reliable and trusted online social networks and these people make a difference in my internet projects. You need to build a network of contacts, which will give you the opportunity to have a group of people to discuss strategies with as well, a group who will provide you with honest yet constructive criticism.
In my opinion this is necessary as a part of your online strategy. Your online experience is not always going to be a straight forward journey. You will have hurdles and roadblocks to overcome. You will be tested in ways beyond your imagination, to see what strategies you put in place to overcome these obstacles.
Who are you and what are you made of? Are you entrepreneur material? Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Internet Marketing – Can You Be a Product Creator? Part 7 of 7
If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.
The reason more people aren’t creating their own products has to do with one simple issue: fear. They fear doing something that is outside of their comfort zone. But the people who really succeed online know that they have to push through the fear to make it happen.
One of the most common fears has to do with product promotion. There are tons Read more
Facebook Marketing : How Can Facebook Help Marketing?
Filed under: Online Coaching, The 30-Day Challenge, The IM University Programs
Part 6 of 7
When you think of using Facebook it probably wasn’t for advertising at least not when it was first created. Now everybody seems to be catching on other ways to use this social media for what we will call Facebook Marketing.
There are millions of people using Facebook every day and a lot of those people have created groups to advertise their products, information products, services in.
Where do you stand with all of this?
You still have Read more
Do you really believe in Business Ethics Training for eCommerce?
Filed under: Internet Marketing, Online Coaching, The 30-Day Challenge
Part 5 of 7
Discussing Business Ethics Training for eCommerce is basically useless, unless all Internet Marketers are willing to join an association, which is probably not feasible considering what body would be able to oversee this since we are talking about a world wide community.
All marketers are essentially Infopreneurs and each one of you have a responsibility to be Read more
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