Social Media – The Good, The Bad, The Ugly – What Do You Know?
Filed under: Relationship Marketing, Social media
With regards to Social Media for your online business, we can show you the beauty and the beast scenario of this type of online marketing. As an example let’s take a look at Facebook as a media for Socializing on the internet.
Recently I started looking at social media as “The Good, The Bad and The Ugly” – you never know what connections are going to help, hurt or destroy your online business. Facebook is an online media that brings millions of users together being able to connect with each other at whatever level they choose.
Some users prefer to socialize only, with this community – keeping up to date on what their family and friends are doing is usually the goal with this group of people.
There is another group of users who prefer to use Facebook and other related media’s, as a way to connect to others who share similar interests. These entrepreneurs are looking to build a group of connections to share their business with, the goal is usually to build an online connection, hoping to increase sales.
As an example Facebook is an amazing community where you will meet all walks of life but what we never know are the results we are going to get. As with any action, business or personal, there are risks involved. These risks are not solely related to offline activity but online activity as well.
Whoever you let into your online circle of connections can improve your reputation through professional interaction as well they can hinder or harm your online reputation through deliberate or accidental sabotage.
How is this possible? Read more
Do You Have The Right Knowledge For Online Marketing?
Filed under: eCommerce, Internet Marketing, Online Coaching
Who said Online Marketing is easy?
It is not just knowledge that you need for Online Marketing BUT the right knowledge.
- You need information on how to start a successful business based on your interests and passions.
- You need a proven market of eager customers where you can sell your chosen products and services. You need to know how to determine what products and services are best to focus on.
- We all want a great looking website – you need to know how to build a professional-looking website on a limited budget.
- Do you know how to write sales copy that motivates visitors to take action and want to buy your products?
- You need to have knowledge of how you would use fast, simple techniques to begin attracting tons of visitors to your website!
- What about setting up an opt-in offer – do you have the knowledge to not just set up but quickly set up and opt-in offer and start collecting a huge list of sales leads.
Do you have online social networks as a resource?
Who do you socialize with online?
Do you have business contacts on the internet?
What resources do you have with your online business?
Do you believe you can be successful online by yourself?
Would you prefer to have a reliable and trustworthy network of contacts?
All these questions and yes there is a point for asking you for all of this information.
You see I do have reliable and trusted online social networks and these people make a difference in my internet projects. You need to build a network of contacts, which will give you the opportunity to have a group of people to discuss strategies with as well, a group who will provide you with honest yet constructive criticism.
In my opinion this is necessary as a part of your online strategy. Your online experience is not always going to be a straight forward journey. You will have hurdles and roadblocks to overcome. You will be tested in ways beyond your imagination, to see what strategies you put in place to overcome these obstacles.
Who are you and what are you made of? Are you entrepreneur material? Read more
Web Site Analytics – Are You Getting Visitors From Prisons?
Filed under: eCommerce, Internet Marketing, Marketing Tools, Web Site Analytics
Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.
Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.
Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.
A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Internet Marketing – Can You Be a Product Creator? Part 7 of 7
If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.
The reason more people aren’t creating their own products has to do with one simple issue: fear. They fear doing something that is outside of their comfort zone. But the people who really succeed online know that they have to push through the fear to make it happen.
One of the most common fears has to do with product promotion. There are tons Read more
Do you really believe in Business Ethics Training for eCommerce?
Filed under: Internet Marketing, Online Coaching, The 30-Day Challenge
Part 5 of 7
Discussing Business Ethics Training for eCommerce is basically useless, unless all Internet Marketers are willing to join an association, which is probably not feasible considering what body would be able to oversee this since we are talking about a world wide community.
All marketers are essentially Infopreneurs and each one of you have a responsibility to be Read more
Business Ethics Training – How does this relate to Internet Marketing?
Filed under: 30 Day Challenge, Internet Marketing
Part 4 of 7
We believe in providing quality, honest, and relevant information to you, our readers.
Does this mean we are Internet Do-Gooders?
No – It is all about Business Ethics Training from our past corporate life. Treat people with respect, – do unto others as you would have them do unto you and so on.
For the past 20 years in off line business, business ethics have been instilled into my character. Through this process I was able to earn trust as well as respect, from my clients and peers.
As a result Read more
What does Google, Canadians, Face book.com, Politics and Britney Spears all have in common? Part 3 of 7
Image via CrunchBase, source unknown
Since 2001 Americans have been able to peek at their Google behavior patterns, showing what their top searches have been.
On Wednesday, December 10, 2008 Google released the most-popular Canuck search queries for the first 11 months of 2008. Canadians have always shared a passion for hockey, beavers and maple syrup but now Canadians have been united in their interests of Face book.com, Politics, Britney Spears and Google can prove it.
This is the first time Canadians have had a peak at their Google behavior, as well, Google released similar results for 35 other countries.
This is a good lesson on keyword and keyword phrases and a great addition in our 7 part series. Google will always show you the hot trends, help you to brainstorm on what is the most searched for terms and they have an arsenal of information on what the competition is doing in the niche you speak of.
Keywords and Keyword phrases is the stuff you are asking Google for – the phrase “Google It” means you are asking Google for information and based on your queries Google supplies you with that information. They go a bit further than this as anything you query on gets stored in a huge database. Read more
Do You Need Keywords That Bring You Sales? Part 2 of 7
Is this old news or what? That is all you hear about Keywords, Keyword Phrases, Long-Tail keywords, enough already!
Ah but can you survive without keywords and really who cares about keywords and keyword phrases Read more
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