Have You Completed Your Internet Business Plan?
Filed under: 30 Day Challenge, Internet Business Plan, Online Coaching, Social media
If you haven’t completed or even started your Internet Business Plan we can help you here. Throughout the next week we will be reviewing the key components to Internet Marketing which are directly related to your business plan.
During the first few days we will be paying particular attention to “The Plan”.
The Plan starts with one thought. The thought starts with you. You started the thought because there is something in your life you want or need:
- Financial Freedom
- Time with Your Family
- Special Trips
- To be an independent professional
- A New Truck, Car or Van
- Everyday to be like a day at the Spa
- A New Wardrobe or maybe New Shoes (perhaps both)
- Basically whatever your heart desires which is morale and legal
The magic question is how can you get whatever your heart desires?
Even though this is a great question, the answer is far from being a one liner, there are so many variables to consider:
The first one is you:
- What are Your Passions and Interests?
- What Knowledge do you have in Your Subject?
- How Committed are you to learning and building your online business?
- What Time Sacrifices are you willing to make?
- How Deep is Your Desire to Learning and Building Your Internet Business?
- Where Do You See Yourself by the End Of 2009? 2010? 2011?
If you are new to the Internet Community then you will soon realize an online presence has nothing to do with location. It has everything to do with your content:
- The Niche You Choose
- The Content You Write
- How You Speak To Your Audience
- What Words Are Your Prospective Customers using to find information in your niche? (Keywords or Keyword phrases)
- Who is Your Target Market?
- What are they buying?
Before you go any further you need to answer all of the questions presented here. Yes there are a lot of questions to consider so lets start with the questions about you and then we will move into the questions related to content.
Before creating your Internet Business Plan you need to search your heart to understand what has moved you to your current desire to create an online presence. No amount of teaching or instructions will help you to be successful unless you are passionate about the product or service you are building you business on.
For today we will stop here and tomorrow lets review the questions on content.
Regards,
Carl Tambeau
Founder of Pro Marketing Resource
Founder of Healing Music Emporium
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Social Media – The Good, The Bad, The Ugly – What Do You Know?
Filed under: Relationship Marketing, Social media
With regards to Social Media for your online business, we can show you the beauty and the beast scenario of this type of online marketing. As an example let’s take a look at Facebook as a media for Socializing on the internet.
Recently I started looking at social media as “The Good, The Bad and The Ugly” – you never know what connections are going to help, hurt or destroy your online business. Facebook is an online media that brings millions of users together being able to connect with each other at whatever level they choose.
Some users prefer to socialize only, with this community – keeping up to date on what their family and friends are doing is usually the goal with this group of people.
There is another group of users who prefer to use Facebook and other related media’s, as a way to connect to others who share similar interests. These entrepreneurs are looking to build a group of connections to share their business with, the goal is usually to build an online connection, hoping to increase sales.
As an example Facebook is an amazing community where you will meet all walks of life but what we never know are the results we are going to get. As with any action, business or personal, there are risks involved. These risks are not solely related to offline activity but online activity as well.
Whoever you let into your online circle of connections can improve your reputation through professional interaction as well they can hinder or harm your online reputation through deliberate or accidental sabotage.
How is this possible? Read more
Do You Have The Right Knowledge For Online Marketing?
Filed under: eCommerce, Internet Marketing, Online Coaching
Who said Online Marketing is easy?
It is not just knowledge that you need for Online Marketing BUT the right knowledge.
- You need information on how to start a successful business based on your interests and passions.
- You need a proven market of eager customers where you can sell your chosen products and services. You need to know how to determine what products and services are best to focus on.
- We all want a great looking website – you need to know how to build a professional-looking website on a limited budget.
- Do you know how to write sales copy that motivates visitors to take action and want to buy your products?
- You need to have knowledge of how you would use fast, simple techniques to begin attracting tons of visitors to your website!
- What about setting up an opt-in offer – do you have the knowledge to not just set up but quickly set up and opt-in offer and start collecting a huge list of sales leads.
Profitable Social Media – Is that Web 2.0 Marketing?
Here we are just a few days before Christmas and trying to tie up last minute tasks. 2008 is coming to an end and a New Year will be opening up bringing new challenges and opportunities, some business will survive while others will not be so lucky.
At the beginning of every year comes New Years Resolutions, where people talk about changing their lives around for better and want more for themselves and their families. The Internet has been the focus of many New Years Resolutions – you want to make more money, work from your home, you dream of a better life for your family. Online you can get started with less capital than offline and see cash flow much faster than offline.
Can this be true for everyone?
Have you heard of social media – what about Web 2.0 Marketing?
Social media is very commonly used by Internet Marketers to promote not only your website but also to market yourself as a trusted source to do business with. Let’s face it, there are thousands of web sites being created everyday on the World Wide Web.
How do you know who to trust, who is reputable? Read more
What is Happening With Market Research Analysis in Economic Downturn?
Filed under: Internet Marketing, Online Coaching, Web Site Analytics
When it comes to Market Research Analysis, you can’t afford to let the doom and gloom news of the current economic downturn get in your way. Your darn right there is a ton of bad news out there but if you look hard enough you will find the good stuff.
I just found out from my cousin he is 40% ahead of his target from last year in his maintenance business.
Why you might ask?
His clientelle is small to medium business‘ and they are referring other business to him as business owners are looking at our current economic situation differently. They can’t afford to waste money on things that don’t need to be repaired but they certainly don’t want obvious things falling apart. These things are what the client can see.
You walk into a business and you see things falling apart, needing repair, not clean etc you will not feel at ease with the business. If you don’t feel at ease then what you wonder – are you getting quality service and products? Read more
Do you have online social networks as a resource?
Who do you socialize with online?
Do you have business contacts on the internet?
What resources do you have with your online business?
Do you believe you can be successful online by yourself?
Would you prefer to have a reliable and trustworthy network of contacts?
All these questions and yes there is a point for asking you for all of this information.
You see I do have reliable and trusted online social networks and these people make a difference in my internet projects. You need to build a network of contacts, which will give you the opportunity to have a group of people to discuss strategies with as well, a group who will provide you with honest yet constructive criticism.
In my opinion this is necessary as a part of your online strategy. Your online experience is not always going to be a straight forward journey. You will have hurdles and roadblocks to overcome. You will be tested in ways beyond your imagination, to see what strategies you put in place to overcome these obstacles.
Who are you and what are you made of? Are you entrepreneur material? Read more
Web Site Analytics – Are You Getting Visitors From Prisons?
Filed under: eCommerce, Internet Marketing, Marketing Tools, Web Site Analytics
Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.
Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.
Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.
A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Web Site Analytics – Do You know Why You Could Be Out Of Business?
Filed under: Marketing Tools, The IM University Programs
Web Site Analytics is a key component to your online success. This is a subject that needs attention because you are the executive of your internet business. You are in charge of the succcessful outcome of your business and its web presence.
Understanding your web business deals with more than just knowing how many visitors you have each day. It is crucial to understand, at minimum, terminology, what to look for and to know how to analyze key data taken from log files.
Even if you are using analytics software solutions it is important you understand what the software is telling you. You may not see yourself as a web analytics guru at your online business, but if the only thing you decided to learn was key performance indicators (KPI) that knowledge alone would provide you with important data to make informed decisions.
You own your business, why do you need to know all this technical stuff? Read more
Internet Marketing – Can You Be a Product Creator? Part 7 of 7
If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.
The reason more people aren’t creating their own products has to do with one simple issue: fear. They fear doing something that is outside of their comfort zone. But the people who really succeed online know that they have to push through the fear to make it happen.
One of the most common fears has to do with product promotion. There are tons Read more
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