Social Media – The Good, The Bad, The Ugly – What Do You Know?
Filed under: Relationship Marketing, Social media
With regards to Social Media for your online business, we can show you the beauty and the beast scenario of this type of online marketing. As an example let’s take a look at Facebook as a media for Socializing on the internet.
Recently I started looking at social media as “The Good, The Bad and The Ugly” – you never know what connections are going to help, hurt or destroy your online business. Facebook is an online media that brings millions of users together being able to connect with each other at whatever level they choose.
Some users prefer to socialize only, with this community – keeping up to date on what their family and friends are doing is usually the goal with this group of people.
There is another group of users who prefer to use Facebook and other related media’s, as a way to connect to others who share similar interests. These entrepreneurs are looking to build a group of connections to share their business with, the goal is usually to build an online connection, hoping to increase sales.
As an example Facebook is an amazing community where you will meet all walks of life but what we never know are the results we are going to get. As with any action, business or personal, there are risks involved. These risks are not solely related to offline activity but online activity as well.
Whoever you let into your online circle of connections can improve your reputation through professional interaction as well they can hinder or harm your online reputation through deliberate or accidental sabotage.
How is this possible? Read more
Do You Have The Right Knowledge For Online Marketing?
Filed under: eCommerce, Internet Marketing, Online Coaching
Who said Online Marketing is easy?
It is not just knowledge that you need for Online Marketing BUT the right knowledge.
- You need information on how to start a successful business based on your interests and passions.
- You need a proven market of eager customers where you can sell your chosen products and services. You need to know how to determine what products and services are best to focus on.
- We all want a great looking website – you need to know how to build a professional-looking website on a limited budget.
- Do you know how to write sales copy that motivates visitors to take action and want to buy your products?
- You need to have knowledge of how you would use fast, simple techniques to begin attracting tons of visitors to your website!
- What about setting up an opt-in offer – do you have the knowledge to not just set up but quickly set up and opt-in offer and start collecting a huge list of sales leads.
Profitable Social Media – Is that Web 2.0 Marketing?
Here we are just a few days before Christmas and trying to tie up last minute tasks. 2008 is coming to an end and a New Year will be opening up bringing new challenges and opportunities, some business will survive while others will not be so lucky.
At the beginning of every year comes New Years Resolutions, where people talk about changing their lives around for better and want more for themselves and their families. The Internet has been the focus of many New Years Resolutions – you want to make more money, work from your home, you dream of a better life for your family. Online you can get started with less capital than offline and see cash flow much faster than offline.
Can this be true for everyone?
Have you heard of social media – what about Web 2.0 Marketing?
Social media is very commonly used by Internet Marketers to promote not only your website but also to market yourself as a trusted source to do business with. Let’s face it, there are thousands of web sites being created everyday on the World Wide Web.
How do you know who to trust, who is reputable? Read more
What is Happening With Market Research Analysis in Economic Downturn?
Filed under: Internet Marketing, Online Coaching, Web Site Analytics
When it comes to Market Research Analysis, you can’t afford to let the doom and gloom news of the current economic downturn get in your way. Your darn right there is a ton of bad news out there but if you look hard enough you will find the good stuff.
I just found out from my cousin he is 40% ahead of his target from last year in his maintenance business.
Why you might ask?
His clientelle is small to medium business‘ and they are referring other business to him as business owners are looking at our current economic situation differently. They can’t afford to waste money on things that don’t need to be repaired but they certainly don’t want obvious things falling apart. These things are what the client can see.
You walk into a business and you see things falling apart, needing repair, not clean etc you will not feel at ease with the business. If you don’t feel at ease then what you wonder – are you getting quality service and products? Read more
Web Analytics – Does Your Business Strategy Need Adjusting?
In our last post (December 18, 2008) we discussed the importance of web analytics as it relates to your internet business. How to interpret and analyze key data from your business activities is imperative to your continued success.
Traffic is great But what about knowing about your traffic, other than it is getting better (increasing) or getting worse (decreasing). Executive overviews of traffic stats needs to include comparative analysis which will provide solid insights into how well your strategies are working.
How do you know what to adjust in your strategy?
Your answer could be- adjust what?
You may be happy or excited about the strategy you are using and maybe you are enjoying some results. You believe these results are good enough, why change anything?
Here is a story about our friend Bill to help illustrate our point:
A few years ago a friend of mine, his name was Bill, built a website to sell MP3 players for which the first two months he received very little traffic. (under 5 visitors a day)
After the first few months his website began to average 75 visitors per day and then suddenly spiked to 150 per day Read more
Web Site Analytics – Do You know Why You Could Be Out Of Business?
Filed under: Marketing Tools, The IM University Programs
Web Site Analytics is a key component to your online success. This is a subject that needs attention because you are the executive of your internet business. You are in charge of the succcessful outcome of your business and its web presence.
Understanding your web business deals with more than just knowing how many visitors you have each day. It is crucial to understand, at minimum, terminology, what to look for and to know how to analyze key data taken from log files.
Even if you are using analytics software solutions it is important you understand what the software is telling you. You may not see yourself as a web analytics guru at your online business, but if the only thing you decided to learn was key performance indicators (KPI) that knowledge alone would provide you with important data to make informed decisions.
You own your business, why do you need to know all this technical stuff? Read more
Internet Marketing – Can You Be a Product Creator? Part 7 of 7
If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.
The reason more people aren’t creating their own products has to do with one simple issue: fear. They fear doing something that is outside of their comfort zone. But the people who really succeed online know that they have to push through the fear to make it happen.
One of the most common fears has to do with product promotion. There are tons Read more
Facebook Marketing : How Can Facebook Help Marketing?
Filed under: Online Coaching, The 30-Day Challenge, The IM University Programs
Part 6 of 7
When you think of using Facebook it probably wasn’t for advertising at least not when it was first created. Now everybody seems to be catching on other ways to use this social media for what we will call Facebook Marketing.
There are millions of people using Facebook every day and a lot of those people have created groups to advertise their products, information products, services in.
Where do you stand with all of this?
You still have Read more
Do you really believe in Business Ethics Training for eCommerce?
Filed under: Internet Marketing, Online Coaching, The 30-Day Challenge
Part 5 of 7
Discussing Business Ethics Training for eCommerce is basically useless, unless all Internet Marketers are willing to join an association, which is probably not feasible considering what body would be able to oversee this since we are talking about a world wide community.
All marketers are essentially Infopreneurs and each one of you have a responsibility to be Read more
Business Ethics Training – How does this relate to Internet Marketing?
Filed under: 30 Day Challenge, Internet Marketing
Part 4 of 7
We believe in providing quality, honest, and relevant information to you, our readers.
Does this mean we are Internet Do-Gooders?
No – It is all about Business Ethics Training from our past corporate life. Treat people with respect, – do unto others as you would have them do unto you and so on.
For the past 20 years in off line business, business ethics have been instilled into my character. Through this process I was able to earn trust as well as respect, from my clients and peers.
As a result Read more
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