Web Site Analytics – Are You Getting Visitors From Prisons?

December 20, 2008 by Carl Tambeau · 1 Comment
Filed under: eCommerce, Internet Marketing, Marketing Tools, Web Site Analytics

Web Site analytics is widely used by business to business as well as business to consumer online merchants. This data is used to examine a multitude of markets and track customers accurately.

Tracking visitors accurately is very important for most websites – as an advertiser you should use web analytics to get customer conversion rates, page views, length of time visiting the site and other related data.

Usually, web analytics software tracks visitor behavior by putting in a piece of tracking code on every page of the site. The tracking code transmits info to the analytics application utilizing a miniature gif image or a compressed JavaScript code. To identify returning visitors, tracking ID stored in a cookie is used.

A key point of analytics is understanding the multiple channels sending traffic to your website. Google,Yahoo,MSN and Ask are the primary sources for direct traffic for 90% of the websites. There still remains a collection of data that reports data coming from natural references on various other sites. As an example these could be referrals from well-established social networks, link building efforts, and/or affiliates who send traffic. Read more